Projects

I’ve worked across multiple campaigns in the Music Industry, Livestreaming / Gaming space, and Non-profit sectors

Currently open to new roles

Previously: Ad Council, Get Engaged Media, XX Artists / Media.Monks, LeadGenLab

  • YouTube Gaming’s World’s Greatest Gamer Tournament was a tournament hosted by popular streamer Ludwig. Top tier gaming creators and streamers competed against each other for the titular title.

    Working alongside teams at YouTube and offbrand, I secured additional content from multiple participating creators to help promote the event across Instagram & Twitter/X.

  • Google Play Live is a yearly digital live event, celebrating all the apps, games, and experiences that make Google Play great.

    Working with a massive international team, I helped lead casting efforts for the on-screen talent, contract negotiations, and talent briefings.

    Watch the replay of Google Play Live 2023 here

  • Google Play Games is a PC Application allowing people to play some of their favorite mobile on their PC, with their progress seamlessly synced across all devices.

    To spread awareness of the application’s official beta launch, I led casting, contracting, and content creation efforts with influencers from the US, Brazil, and Canada.

  • Logitech for Creators was a Logitech brand focused on providing Content Creators with the gear they need to succeed.

    Working with influencers in the Gaming and Tech spaces, I led multiple campaigns to launch new products and show use-cases for existing products.

  • In support of Dr. Dre’s performance at the Super Bowl LVI halftime show, I worked with Rap and Cultural opinion leaders on Instagram to create conversations around Dr. Dre’s legacy and the way he shaped Hip-Hop.

  • In support of Shawn Mendes’s single It’ll Be Okay, I led an extensive influencer campaign on TikTok. Working with multiple Gen Z creators, this campaign saw the sound grow to over 150,000 videos on the platform.

  • To build hype for Coi Leray’s single Twinnem, I led a campaign utilizing influencers on TikTok to participate in “Knees Like Meg” challenge and Rap opinion leaders on Instagram to showcase behind-the-scenes moments from Coi Leray’s life.

    Through these efforts, we turned Twinnem into one of the largest TikTok sounds of 2021, leading to millions of videos created with the sound.